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Alfred Josefsen was succeeded by Jesper Uggerhøj on 1 October 2012.

Irma operates stores under two formats: supermarkets and Irma City's convenience stores.

The chain was sold to Privatbanken, Odense Ægforretning, and Gutenberghus.

Børge Olsen, who became known as Irma-Olsen, was managing director until 1979. FDB unsuccessfully attempted to expanded the chain geographically with the opening of three stores in Odense and they closed again in the late 1980s. Many stores closed and associated activities were sold off.

The name of the stores were changed to Irma in 143 and the Irma girl was adopted as its new logo.

Børge Olsen joined the company as assistant director in 1946 and became managing director in 1951.

On 22 August 2015, Irma opened a flagship store in the Axelborg.

Irma sells a wide range of products under private label.

The media attention better economic times boosted the sale and the plans to close the chain were therefore cancelled.

The Irma chain traces its history back to 1886 when Karen Marie Schepler established a store named Tavnsborggade Mælkeforsyning at Ravnsborggade 13 in the Nørrebro district of Copenhagen.

Her son Carl Schepler (1870-1942) took it over in 1898.

He converted the chain into a modern supermarket chain, introducing many new initiatives such as self-service and price and date labelling.

The first self-service store opened in Nykøbing Falster in 1950.

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The store started as a retailer of milk and eggs but later expanded into packaged groceries such as tea and sugar.

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